Firstly, please tell us about yourself and what you do?
Hi Daylight Company, thanks so much for having me. I’m Metta, or Mets, and I’m the founder of London based mobile nail company, Nails by Mets. I’m a mobile nail technician/nail artist and being a business owner, I also manage the business behind the scenes including social media, marketing, customer relations, accounting, admin etc..!
What do you enjoy most about your work and why? Are there any specific projects you’ve worked on that you’ve found particularly enjoyable?
I love the diversity of my work. As a mobile nail technician, I’m constantly on the go and no two days are the same. I could be visiting private clients in their homes one day, managing and working high profile events the next and then later in the week, on set working on a campaign. I love making my private clients happy through their love of nails and I don’t just mean painting a pretty nail or a fun nail art design, it’s all about the feeling behind it! Whether it’s that added bit of confidence, the dedicated “me” and pamper time my clients give themselves during our sessions or simply transforming their previously bitten or sad nails. I love human interaction and 1:1 time, it’s almost like therapy for some clients! When working events or on set, I love working with the team and being around other creatives and nail professionals ~ as I don’t work in a salon environment it can sometimes get lonely! Some of my best memories have actually been at London Fashion Week, or at Nails by Mets pop-up events for the likes of Westfield London, Lindex etc, just catching up with and working alongside my nail friends!
How did you start out in the nail industry?
I used to be a technology consultant and worked in the corporate world but as time went on, I realised I wasn’t enjoying it and I didn’t see a future in that area anymore. I started considering all of my options and ultimately this led to me wanting to have my own business. I brainstormed all of the different things I enjoyed, what I could possibly turn into a business and ended up with the idea of a mobile nail business/being a mobile nail technician. This was back in 2010 so CND Shellac, Gelish/gel polish was completely new to the market and it was also a time when nail art was becoming more mainstream in the UK. I decided to train as a nail technician with CND, Gelish and Minx alongside my day job and then launched Nails by Mets in January 2011. It was a really exciting time to join the industry with all of the new innovations coming out and for the first 4 years of my business I ran Nails by Mets alongside my job as a technology consultant, working evenings and weekends, taking annual leave etc but then went full time with Nails by Mets in 2014 after having my daughter.
You offer beautiful and creative nails to clients in their home, as well as for events and brand shoots. Where do you get your creative inspiration from?
Thank you so much for your kind words! For my private clients, I’m very much driven by their own personalities and individual style. I love getting to know my clients so I learn what colours they favour and by looking at their homes (art, furniture and other visual aids) and other key areas of interest (pop culture, travel etc) I can usually suggest designs that I know they will love. I’m also unafraid to push my clients a little outside of their comfort zone; most clients who say they only want a natural or nude nail start having nail art by their second appointment! For events, I like to liaise with clients to understand what they’re trying to achieve with the nail look. For events, if the nail activity is to promote a certain fashion collection for example, then I’ll look at the colours and patterns of that collection and create designs that will complement this, especially for press and VIP events ~ I want the nails to be a long lasting memory of the event/collection etc. For shoots, I’m usually driven by the brief and work with the other creatives on set such as make-up artist and stylist to brainstorm colours and looks. It’s important the nails go with the rest of the look and don’t look overpowering or too boring, depending on the required style.
Having worked with a number of large brands and featured in a range of well-known publications, how do you continue to challenge yourself?
This is a tough one as I feel like I’m always trying to push forward and move from one achievement to the next. It can be really easy to keep going without reflecting and enjoying the moment. I’m a big believer in the power of manifestation/visualisation so I’ll write a list of brands/clients and publications I want to work with and my goals (or create a vision board/have them stored in my head!) and then start focusing on that!